Why Facebook Is The Best Tool For Lead Generation | How To Find Out If Your Company Is A Good Fit

Updated: Oct 15, 2022

Let’s face it. Cold calling for leads is the worst. I know some of you have sales in your blood and “dialing for dollars” gives you the same excitement as an adrenaline junky about to parachute out of a plane, but for the rest of us mere mortals, cold calling just. Sucks.


And for some of you, cold calling is not even an option. What if you run a vocational school, a charter school or are in higher education trying to get students enrolled in your online programs that no one even knows about?

Here’s an example. One of my clients runs a vocational program, and due to Covid, has started doing many of their programs online. Their organic recruitment wasn’t cutting it, so they reached out to me to help them get more leads for enrollment into their upcoming dental assisting program.

“We just need to get into digital marketing. Period. But I have no idea where to start. We need help.” I’ve heard this a lot from business owners and schools in the past few months especially.

We put together a prospecting and retargeting campaign geared towards leads. Our team at Athena took the time to fully understand the vision and mission of the school and their objectives allowing us to create the ideal message for their campaign. Then we created a lead form campaign where the lead never even had to leave Facebook to connect with the school. They simply filled out a form (most of which was auto populated from their information already in Facebook) and in real time, the admissions team from the school saw the leads come rolling in and connected with them immediately.

We also put all the leads into an automated email drip campaign. After our 3 month campaign ended, the school enrolled 20 new students for their program and made a massive 15X Return On Ad Spend (ROAS).

If you’re wondering if you can achieve the same type of massive lead generation, the first step is to find out if Facebook is the right platform for you. We’re happy to hop on a free call with you to talk about your business, who your ideal clients are and whether we think Facebook is the right fit for you. If Facebook isn’t a good fit, we’ll point you towards the right platform for you and help you get started.

To reach out for a free consult, book a call here.