# Athena Digital

> Athena Digital is a performance-focused paid advertising agency specializing in Meta (Facebook/Instagram) and Google Ads for e-commerce brands and service businesses.

## About

Athena Digital helps businesses achieve predictable, profitable customer acquisition through senior-level paid advertising management. Founded by Jen Seregos, the agency focuses on results that matter—not vanity metrics.

## Services

### Paid Ads Audit ($500)
A comprehensive review of your Meta and Google ad accounts with actionable recommendations:
- Full account structure analysis
- Audience and targeting review
- Creative performance assessment
- Budget allocation recommendations
- Written report + video walkthrough + strategy call

### Ad Management (from $2,500/month)
Full-service Meta and Google Ads management:
- Campaign strategy and setup
- Creative direction and testing
- Ongoing optimization
- Regular reporting and strategy calls
- No long-term contracts required

## Key Differentiators

- **Senior-level strategists only**: No junior account managers or cookie-cutter approaches
- **Focus on profitability**: We optimize for ROAS and actual business growth, not impressions
- **No long-term contracts**: Month-to-month because we earn your business every month
- **E-commerce and service business specialists**: Deep expertise in these verticals

## Ideal Clients

- E-commerce brands spending $5K+/month on ads
- Service businesses looking to scale paid acquisition
- Companies frustrated with agency runaround
- Businesses ready for strategic, senior-level partnership

## Contact

- Website: https://athena-digital.com
- Get an Audit: https://athena-digital.com/audit
- Learn About Services: https://athena-digital.com/services
- About Us: https://athena-digital.com/about

## Blog Posts

- [Why Your CRM Is Costing You Clients](https://athena-digital.com/blog/crm-costing-you-clients)
- [What a $10K/Month Ad Budget Should Actually Produce](https://athena-digital.com/blog/what-10k-ad-budget-should-produce)
- [Retargeting 101: Why 96% of Your Website Visitors Leave Without Buying](https://athena-digital.com/blog/retargeting-101-website-visitors-leave)
- [How to Read an Ad Report Without a Marketing Degree](https://athena-digital.com/blog/how-to-read-ad-report)
- [The Real Cost of Hiring In-House vs. Working With an Ads Partner](https://athena-digital.com/blog/in-house-marketing-vs-agency-cost)
- [Why Your Ads Stopped Scaling (And How to Fix It)](https://athena-digital.com/blog/why-your-ads-stopped-scaling)
- [Email + Ads: The 1-2 Punch That Doubles Your ROI](https://athena-digital.com/blog/email-plus-ads-double-your-roi)
- [Google Performance Max Explained: Is It Right for Your Business?](https://athena-digital.com/blog/google-performance-max-explained)
- [Ad Creative That Actually Converts (Not Just Gets Likes)](https://athena-digital.com/blog/ad-creative-that-converts)
- [5 Questions to Ask Before Hiring a Marketing Agency](https://athena-digital.com/blog/questions-before-hiring-marketing-agency)
- [Tracking & Attribution in 2026: Why Most Businesses Are Flying Blind](https://athena-digital.com/blog/tracking-attribution-2026)
- [How to Lower Your Cost Per Acquisition (Without Cutting Budget)](https://athena-digital.com/blog/how-to-lower-cpa-without-cutting-budget)
- [Lookalike Audiences Are Dead. Here's What Replaced Them.](https://athena-digital.com/blog/lookalike-audiences-dead-whats-next)
- [Why Your Landing Page Is Killing Your Ad Performance](https://athena-digital.com/blog/landing-page-killing-ad-performance)
- [Seasonal Ad Strategy: How to Plan Campaigns Around Demand Cycles](https://athena-digital.com/blog/seasonal-ad-strategy-demand-cycles)
- [Social Proof in Ads: How UGC and Testimonials Boost CTR](https://athena-digital.com/blog/social-proof-ugc-testimonials-ads)
- [The Hidden Cost of Cheap Leads: Why Low CPL Isn't Always a Win](https://athena-digital.com/blog/hidden-cost-of-cheap-leads)
- [The Truth About ROAS: Blended ROAS, MER, and Incrementality Explained](https://athena-digital.com/blog/truth-about-roas-blended-mer-incrementality)